Firebird Tours Travel Company - Introduction

You are here

Learn about our Story, Values and Culture

Human Touch
human touch

The Human Touch

Discover more about our team

Our years of experience have taught us that automation is a tool that should never replace genuine client contact. Certain automated functions can make our teams more efficient, but they will never get in the way of the service that we give our customers. Our staff are talented people who are passionate about travel and who are dedicated to helping each client experience the journey of a lifetime. Our mission is to create remarkable journeys that bring our customers joy - and it is a vision shared by everyone in our team. That’s why when you start talking to us we know you will be struck by our professionalism, our attention to detail, our knowledge about your chosen destinations, and our willingness to do whatever it takes to create the perfect travel plan for you. We have the best customer service in the industry and this is something we are immensely proud of.

Learn more

Product Concept


Really Cool Concept

How are we different?

From the very start we understood that most other companies were selling the dreaded bus tour - and that was something that we really did not want to do! We straightaway designed our tours without any buses, coaches, or large groups. Instead, we opted for high-speed trains and worked with only the most centrally located hotels. We selected guides who would offer a personal rather than a group service, and every itinerary that we built was focused on providing the greatest possible pleasure to you, the customer. We did not want you to have to look at things through a bus window, nor did we want you being rushed from one place to another or having to wait in lines.

Learn more

Better Prices


Seriously Better Prices

A secret we are determined to keep

Our goal is to offer our customers superb itineraries that cost in the range of USD 3,000-4,000 per traveler for a 7-9 day trip. It is this commitment to outstanding value for money combined with our tailored company service which our customers tell us they most appreciate.

Although our ability to offer such attractive prices is our own trade secret, we can reveal that it is only through the innovative application of the very latest information technology that we can do so. At just fifteen years old we are a relatively young travel company and we have embraced innovation in a much more radical way than our 75-year-old peers.

Check out our reviews

Fair Policies


Our Commitment to Fairness and Transparency

Our honest approach

Certainly, the innovation we are proudest of is not a secret at all: we believe that honesty and transparency are the keys to establishing long-term relationships with our customers. When our customers need to change their plans we never capitalize on unforeseen circumstances. We will always allow modifications without imposing financial penalties. We keep our policies as simple as possible. To book with us you make a non-refundable deposit of 20% of the total cost of your trip, with the balance payable 90 days before it begins. An exception to this policy would be the northern lights trip which we have to align with the operating procedures of our local supplier; but in all cases we pride ourselves on adhering to policies which are transparent, fair and easy to understand.

Read Terms and Conditions

Values & Vision


Our Values and Vision

Creating the best overall value for you

It is our goal to be the best company in the world for the organization of high-quality trips. Our core values are honesty and a commitment to the highest quality of service. We want to give you the best value for money possible and allow you to enjoy the journey of a lifetime safe in the knowledge that every cent is well spent.

Our story - Founders/Directors letter


legal names

Company Structure and Scale

Get to know the group of companies

The Firebird group of companies includes the Swiss tour operator Arsia AG, the European companies Agora and Arsia, the US travel agency Firebird Tours LLC, the Australian travel agency Firebird Tours PTY, and the UAE travel agency Acela Travel. All of our companies are duly licensed in their jurisdictions. To this day our various entities have serviced over one million international trips, 50,000 of those being our flagship tailored multi-destination itineraries.

Become Our Client


Become a Client

We are ready to plan your trip

We would love to have you as our customer not just for one trip, but for all your future travel requirements. We promise that we will do our utmost to earn your trust.

We invite you to browse this website and to contact us as soon as your itinerary ideas start to take shape. Our knowledgeable team will be delighted to help and advise you before proposing a customized itinerary. We should mention that it takes us just one business day to prepare your personal trip plan, a rate of turnaround which is simply unheard of in the industry.

You can then discuss your itinerary with your dedicated specialist and, when everything is to your liking, you can book your trip by making a 20% deposit.


Contact us