Firebird Tours Company History, Values and Future

ABOUT FIREBIRD TOURS

Best Private Upscale Tours Around the World – Customizable, Personal, and Great Value

Firebird Tours crafts private, upscale journeys across the globe, tailored to your vision and delivered at exceptional value. Since 2007, we’ve redefined luxury travel by offering fully customizable tours at up to 50% less than traditional luxury agencies—without compromising on quality.

What Is a Private Tour?

Private tours are fully personalised journeys, carefully crafted just for you. Each program includes:

Dedicated specialists

Your personal destination specialist helps plan every detail of your trip, offering expert advice and ongoing support.
Full customization

Tailor your itinerary from start to finish—choose destinations, trip length, experiences, and pace to match your style.
Private drivers and top local guides

Travel in comfort with private drivers and explore with handpicked local guides who bring each destination to life.
Best centrally-located hotels

Stay in carefully selected premium or luxury hotels that put you right in the heart of the action.
High-speed trains & in-trip transportation

Enjoy seamless transfers with efficient, high-speed trains and private transport, making travel smooth and scenic.
Optional experiences

Enhance your trip with curated add-ons like food tastings, day tours, cultural visits, and more.

Many Travelers Have Experienced The Better Way to Travel

There are thousands of travelers every year who choose Firebird to plan their journeys of a lifetime. Take a look at some of their trip highlights below and learn more about their Firebird experience here.

Rob enjoying a gondola ride in Venice

Thomas with his wife discovering Japan

Connie and her husband exploring Tuscany

Jeffrey's trip to Morocco

Lorette's family on a Italy tour

Susie and her friends in Japan

Lisa with her colleagues in Italy & Greece

Joe and his wife in Venice

Private Tours - the Best Way to Travel

There are many ways to see the world, but nothing compares to the experience of a private tour. We believe it’s the most rewarding way to travel—and here’s why.

Do-It-Yourself (DIY) Travel

Fun for some people, but very very time-consuming.

You research and book everything yourself—hotels, guides, museum tickets, transportation between cities, and more. While exciting, it quickly becomes overwhelming, especially for multi-city trips where you may end up managing 15–20 separate bookings. If you enjoy the process, we offer a Trip Builder Platform to help you plan and organize your trip with ease.

Group Tours (or Bus Tours)

Easy to book, but you are stuck on a bus.

Group tours simplify planning but come with trade-offs:

Fixed itineraries with no personal customization
Travel with large groups of strangers
Transport by bus and hotels often located far from city centers

Luxury group tours exist, but they typically cost way more than they - twice - should and still lack true personalization.

Private Tours - Best Choice!

Tailored, comfortable, and unforgettable.

With private tours, you work with a dedicated Destination Specialist to design your ideal journey—featuring centrally located hotels, professional private guides, chauffeur-driven transfers, and unique local experiences like mask-making in Venice or wine tasting in Florence. Most luxury agencies charge around $10,000 per person for a 9-day private tour. Firebird Tours is different.

Why Private Tours by Firebird Are The Best Value?

Firebird specializes in private upscale tours at double the value of similar luxury agencies. In fact, you get the same premium experience at up to 50% less—without compromising on quality.

Limitless customization

Thanks to our technology, we can personalise your itinerary, swap hotels, and add experiences in real time—making changes easy, fast, and fully flexible.

_{In the picture: Mont Saint-Michel, France}

Going Above and Beyond for Your Travel Experience

Hear directly from our travelers about the exceptional experiences they've had with Firebird, and discover why they choose us for their adventures.

"Start to finish, our 8 day private tour of Italy was absolutely amazing! It was a very special trip as it was my father’s first time back to Italy since he immigrated to America in 1958. We had a group of twelve people, ranging in age from 11 to 78 years old, and everyone had a blast. The trip was tailored to meet the needs of everyone in the group — from 11 to 78 years old!"

Gina Leonhart

Traveled to Italy with Firebird

"I have actually had two trips with Firebirds and planning a third next year. Everything has been perfect with our travels from the accommodations, the guides, the activities, and the transports. We have been very impressed by the whole team who have worked so hard to make our travels exceptional. There has never been any glitch or issue with itineraries or anything so we truly have found Firebird an outstanding company."

Lisa Yow

Traveled to Italy, Greece, Lapland, and Norway with Firebird

About Firebird Tours

Founded in 2007 (see the full timeline), Firebird Tours started as a small travel agency in New York, later expanding to Virginia, Florida, and Switzerland. Unlike other agencies, we organize all our tours ourselves—we don’t resell someone else’s packages.

What We Value

Our Customers

We have the best customers in the world. Read their reviews on our website, Trustpilot, Trip Advisor and Google.

Human Service

We believe in the power of personal service. Our Destination Specialists are here to help you craft the perfect trip, tailored to your unique interests and preferences.

Technology

We make travel effortless with the Firebird Tours App, where your itinerary, hotel bookings, tickets, and transfers are all at your fingertips for a smooth and convenient journey.

Partners

We partner with over 10,000 trusted suppliers in 50+ countries, ensuring top-quality experiences and local expertise wherever you go.

Transparency

We believe in fair and transparent policies:

20% deposit to confirm most trips
Balance due 90 days before departure
Flexible rescheduling and destination changes whenever possible

For certain trips—like Norwegian Fjord cruises and Lapland tours—higher deposits may apply. We always do our best to minimize cancellation fees and help you reuse any non-refundable services toward future travel.

Your Best Journey Starts Here

Let Firebird Tours help you design the trip of a lifetime, at unbeatable value—fully customized, professionally organized, and personally unforgettable. Start planning now!

Find out more about us