Why Visit Italy?


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Italy is a destination that needs no introduction as it’s quite difficult to find a similar multifaceted and diverse country in the world. Italian lands fascinate and broaden the horizons, and, no doubt, are worth the visit at least once in a lifetime.

Every traveler will be able to find something unique in this stunning country, something that will make them come back again and again. But what makes Italy one of the most visited countries in Europe?

Reasons to Visit Italy

1. World-famous cities

Italy is home to numerous gems that simply astound any traveler’s imagination. One of the main things that the country is sincerely proud of is gorgeous Italian cities.


From the north to the south, Italy swarms with magnificent destinations, starting from stunning cultural metropolises like Rome, Florence, Venice, and Milan, dominated by majestic cathedrals and soaked in history, to lovely hospitable southern towns and villages such as Amalfi, Ravello, Sorrento, and Positano, offering charming winding streets with colorful Mediterranean houses and an unparalleled coastal vibe. Whatever the Italian city and region you choose you can never go wrong as your planned tours to Italy will always unforgettable.

Quick Italy Facts

  • Population: ±63 million
  • Currency: Euro
  • Capital: Rome
  • Language: Italian
  • Islands: Sardinia, Sicily

2. The cradle of arts

Italy has brought up lots of wonderful artists, architects, engineers, and inventors, who changed the world and whose legacy is still alive these days. Italy is home to more than half of the European cultural heritage, which has no equals anywhere in the world.

Michelangelo cradle of arts

The Uffizi Gallery in Florence, the Borghese Gallery in Rome, the Gallerie dell'Accademia in Venice, the Sistine Chapel in Vatican - this is just a short list of places where the immortal works of Italian art created by famous Italian geniuses are collected.

Must-visit galleries in Italy:

  • The Uffizi Gallery (Florence)
  • The Borghese Gallery (Rome)
  • The Gallerie dell'Accademia (Venice)
  • The Vatican Museums

3. Dramatic landscapes

It is no coincidence that Italy is considered one of the most beautiful countries in the world. This is the place where the snow-capped peaks of the Alps harmoniously contrast with the orange groves of Sicily, with the vineyards of Tuscany and Lazio as well as the ravine-cut lands of Basilicata.


A real treasure of Italy is its magnificent lakes. Lakes Como and Garda, set in Lombardy, are the most popular ones among tourists, however, Central Italy also boasts such lakes of volcanic origin as Albano, Bolsena, Bracciano, and Vico.

And this is not to mention the country's top-notch beaches and emerald waters washing all of the "boot's" coasts!

4. Foodies’ paradise

Italian food is an essential part of the history and culture of the country which is even sometimes equated to the art. Pizza, ravioli, risotto, and, of course, pasta - what an unlucky person who has not tried at least one of those!


Apart from providing the opportunity to try some authentic world-famous delicacies, Italian cuisine has a lot in store to please gourmets from all over the world.

The thing is that each Italian region has its own local specialties and traditional secrets of cooking, contributing to the whole diversity of gastronomic delights of the country. And let's not forget Italian wines! Already have your mouth watering?

5. The longest coastline in Europe

Speaking about why it is worth going to Italy, we can’t miss the beach vacations by the sea. Italy boasts the longest coastline in Europe, being washed by the waters of five seas: Mediterranean, Adriatic, Ionian, Tyrrhenian, and Ligurian.

Italian Coast

Almost all of the 20 Italian regions, except Umbria, have access to the sea, which provides appetizing opportunities for spending an unparalleled holiday, basking on the sun and admiring the beauty of the azure blue sea.

The beaches differ from one region to another but still can meet all demands and satisfy all tastes.

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6. Exquisite shopping opportunities

With no exaggeration, Italy is the kingdom of shopping and an honored trend-maker for Europe and the whole world headed by the capital of fashion, Milan. Apart from such brands as Gucci, Dolce & Gabbana, and Prada, Italy has lots of outlets that offer additional discounts.

Italian Shops

Moreover, if you travel to Italy during the sale season, which is early January and mid-July, you can easily buy clothing and bags from the most fashionable Italian brands with 70%-discounts. Quite hard to resist, isn't it? So what are you waiting for? Plan your Italy trip now and make a dream journey come true!

7. And let's not forget Italian wines!

You simply can't properly explore Italian cultural heritage without diving headfirst into the world of excellent wines. Italy is a blessed country for many reasons, and one of them is that it's perfect for winemaking.

Tuscany vineyard

The endless vineyards are an essential part of the country's landscapes, especially when it comes to Tuscany, Piedmont, and Lombardi (the birthplace of the iconic Lambrusco), and you definitely don't want to miss a chance to treat yourself to a memorable degustation during your unforgettable Italian vacation!

8. Unique festivals and celebrations

Italian carnivals are truly something special. You have definitely heard about the renowned Venetian Carnival, the celebration of life, filled with colors and sounds. The famous masks, an essential attribute of this festive event, are known and adored all around the world. But do you know about the other traditional festivities?

Venice Carnival

From historic Regatta and Calcio Florentino to the Battle of Oranges and the Game of the Bridge, the locals always have something to celebrate, and you can rest assures, they know exactly how to do that!

TIP: If you would like to attend Venetian Carnival, you need to start planning 4-6 months in advance.

9. It's budget friendly

Everyone knows the old saying that traveling is the only thing you buy that makes your reacher. And that's absolutely true for numerous reasons, but we all know that traveling Europe without careful preparation can burn a hole in one's pocket.

Italy Travelers

But even if you are on a tight budget, Italy has something to offer you. Traveling in late spring and early autumn allows to avoid the inflated prices and overbooked hotels, while extensive rail network, conveniently connecting all the major cities of the country, prides itself on great service and reasonable fares.

10. There is always more

Regardless of how many times you've been to Italy before, the country will never stop to amaze you. When all the major sights are crossed out of your sightseeing bucket list, you've visited and fallen in love with all the main cities of the region and tried all possible variations of the best pizza, you are not even halfway through your grand Italian journey.

Road leading to Amalfi shore

By now, you are almost through with our list of the main reason why you should go on an Italy tour as your next adventure. You see how multifaceted this incredible country is, how many fascinating things you can see if you take time to really get to know this sunny paradise.