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Once the major port of the Cham Kingdom, Hoi An is now Vietnam's most magical and atmospheric town, known for its laid-back charm. Immerse yourself in the city's unique blend of indigenous and foreign cultures, including Japanese, Chinese, and European influences. The town’s peaceful ambiance and welcoming locals make it a perfect destination for relaxation and cultural exploration.
The UNESCO-listed Hoi An Ancient Town is a must-see, showcasing a fusion of architectural styles. Other highlights include the Chua Ong Pagoda, Chinese Assembly Halls, the 200-year-old Tan Ky ancestral house, and the picturesque Japanese Bridge. Walking through its narrow, lantern-lit streets feels like stepping back in time.
While visiting the local market, remember that haggling is part of the experience. Be polite and smile to get the best prices! A visit to Hoi An wouldn’t be complete without tasting the local specialty, Hoi An rice noodles, paired with refreshing "bia hoi" beer. The rich, flavorful dish offers an authentic taste of the region’s culinary traditions.
For a memorable souvenir, pick up a lantern from one of the town's artisans. Be sure to experience the Hoi An Lantern Festival, a dazzling monthly event where lanterns are floated on the river to honor ancestors. It’s a beautiful tradition believed to bring luck and love, and it’s a sight that will stay with you long after you leave.
There's so much to explore in Hoi An. Take a look at the list below and get inspired to plan your journey.