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Everyone agrees that the Colosseum is Rome's calling card, just as pizza is Naples', and stylish boutiques are Milan's. Modena, though lesser-known, has its own iconic symbol: sports cars. The town is the heart of Italy's "Motor Valley," home to supercar legends like Ferrari, Lamborghini, Pagani, and Maserati—all within 24 km (15 mi) of Modena.
The Museo Enzo Ferrari is a must-visit, celebrating the legacy of Ferrari’s founder in his birthplace. Jeremy Clarkson once said, "If you want the best car in the world, you must have a Ferrari." The museum showcases Ferrari's history through exhibitions and an impressive collection of racing cars. You can also take a bus to the Museo Ferrari in Maranello, just 19 km (12 mi) away, for more automotive history.
Next, visit the Maserati Museum, featuring showrooms of scale models, engines, and body frames. There's a shop selling vintage racing memorabilia, and Maserati owners can even enjoy a free factory tour.
The Lamborghini Museum offers a dive into the brand's 50-year history, with iconic models, production line tours, and an interactive driving simulator for a thrilling experience.
When you've had your fill of supercars, Modena offers more to explore. Visit the Museo Luciano Pavarotti to delve into the life of the legendary tenor. For a taste of local tradition, the Cooking Experience and Balsamico Tour is a perfect choice. Learn to make Italian pasta and discover the rich history of balsamic vinegar, with tastings of vinegar aged over a century.
There's so much to explore in Modena. Take a look at the list below and get inspired to plan your tour to Italy.