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Your trip is only as good as the person walking beside you

A specialist plans your trip. A guide is who you're actually with in Rome on a Tuesday morning. In 2025–26 we worked with 792 of them across 180 destinations — 689 guides and 103 guide-drivers — and choosing them is most of what makes a good day different from an average one.

792
guides & guide-drivers, 2025–26
Every trip
rated by the traveler afterwards
180
destinations
Since 2007
building the network
Sakae, guiding in Tokyo
Sakae, guiding in Tokyo. Photograph by a traveler on his tour.

How a guide gets on our list

Most operators book whoever the local agency sends that morning. We don't, and this is what we do instead.

In the Highlands, the west of Ireland and much of the countryside, your guide is also your driver — one person for the whole day, in a car that goes where a coach can't. A hundred and three of the 792 work that way, and they're chosen the same way.

01

We find them locally

Usually through a specialist who works the destination, or a recommendation from a guide we already use. In most places we book them directly; where local licensing requires it, we work through a guiding agency we've used for years. Either way, we choose the guide — not whoever happens to be free.

02

We interview them

A conversation about the place, not a CV check. What they know, how they work with people who tire easily, what they'd do if a site were closed.

03

We check the licence

Italy, Greece, Egypt and many others require licensed guides at major sites. We verify it, and we keep verifying it.

04

We keep score, quietly

Travelers rate their guide after every tour. Ratings decide who gets more work, and who stops getting it.

Elisabetta, guiding in Parma
Elisabetta, Parma. The badge on the lanyard is her guide licence — step 03, in practice.

What "well rated" actually means

The phrase is meaningless unless there's a system behind it. Here's ours.

Every guide is rated after every tour

Not a sample, not a survey once a year. Every trip, by the people who took it.

Specialists see the ratings when they book

Which is how a guide gets chosen for a particular guest rather than assigned by availability.

Ratings decide who keeps working with us

A guide whose ratings fall gets fewer bookings, and eventually none. That's uncomfortable to say and it's the reason the system works.

We tell you who you have, in advance

Their name is in your itinerary before you travel, not a surprise at the meeting point.

Ai, guiding in Kyoto
Ai, Kyoto · rated 4.4 over 5 tours

Our guides tell us what's changed on the ground

Guides have an app. They send us photographs, short videos and notes on what's actually happening in their city — and that goes straight to the specialists planning trips there.

The Firebird guide app
1

A guide notices something

A wing of the museum closed for restoration. A new pedestrian route that saves fifteen minutes. A restaurant that has changed hands.

2

They put it in the app

A photo, a short video, a line of context. From the ground, the same week.

3

The specialist sees it while planning

So the itinerary reflects the city as it is now, not as it was when the page was written.

4

Your trip is built on it

Which is why a specialist can tell you the Vatican's northern entrance is quieter in the afternoon, and be right about it this month.

Scott, guiding at Kilchurn Castle, Loch Awe
Scott at Kilchurn Castle, Loch Awe. Guides walk these paths every week; your specialist hears about it when one closes.

A few of them

Eight of 792. Your specialist picks whoever fits the trip and the people taking it.

Mayako, guiding in Kyoto

Mayako

Kyoto, Japan · 3 years

Licensed in English and Spanish across Kyoto and Nara — confident, quick-paced, comfortable with groups.

Ivan, guiding in Lisbon

Ivan

Lisbon, Portugal · 2 years

Guides in Lisbon, two years of experience introducing the city to travelers.

Karyna, guiding in Vienna

Karyna

Vienna, Austria · 3 years

Guides in Vienna, three years of experience with visitors in the city.

Jonathan, guiding in Edinburgh

Jonathan

Edinburgh, Scotland · 2 years

Weaves Scotland's architecture, art and food scene into one story — less about dates and dynasties, more about how people actually lived.

Adonay, guiding in Rome

Adonay

Rome, Italy · 20 years

Twenty years guiding Paris and Cyprus — an archaeologist who treats ruins like a story, not a lecture. Small groups only, max 6.

Charlotte, guiding in London

Charlotte

London, England · 3 years

Guides in London, drawing on three years of experience showing the city.

Eddie, guiding in Galway

Eddie

Galway, Ireland · 2 years

Runs guiding operations out of Galway — connecting travelers with local guides across the region.

Agustin, guiding in San Sebastian

Agustin

San Sebastián, Spain · 10 years

Guides across San Sebastián with ten years on the ground.

Three things that happened

In our travelers' words, from their reviews.

Marie and Deborah meeting Pope Leo at St. Peter's Basilica

Our wonderful guide was able to gain access to St. Peter's Basilica during the Papal audience, allowing our customers, Deborah and her mother Marie, to meet Pope Leo and even take a photo with him. They were absolutely thrilled!

Marie and Deborah · Rome · Traveled to Italy with Firebird

Don C's trip to Japan with Firebird

An absolutely incredible trip that felt 1st class and made just for us. Firebird handled every detail across Tokyo, Hakone, Kyoto, Nara, Osaka and Hiroshima — and our local guides were excellent, excited and knowledgeable throughout.

Don C · Georgia Coast, Georgia · Jul 2026

Curiosity769685's trip to Norway with Firebird

A fantastic, personalised trip that went smoothly from start to finish over 3.5 weeks. The communication was second to none — easy to reach them throughout. Highly recommend.

Curiosity769685 · Brisbane, Australia · Mar 2026

What this means for your trip

Your specialist doesn't book a guide. They pick one — for the city, for what you want to see, and for how you like to spend a day. Their name is in your itinerary before you go.

See our trips