Firebird UK Tours Reviews

• 3,3K+ Verified reviews
• 98% Would recommend
• 19+ Years in business
• 50+ Destinations

Moments Travelers Remember Most

Real experiences, real memories — discover UK through the eyes of travelers who’ve been there.

• Great hotels selection and locations.

  31 days from the UK throughout Italy - planning, organizing, adding the excursions, private tour guides and standing by for anything we needed all through our trip Firebird was exceptional!

  Thomas Giulioni — 2026-06-23
• Best family vacation ever!

  I'm so glad I chose Firebird Tours for our family trip to the UK and Ireland. We had an amazing trip and a lot is due to the organization and communication with Firebird. Throughout the process, Firebird was quick to return my emails and customize the trip for the things we wanted to do. We did a 10-day trip with basically 3 days in each country: England, Scotland and Ireland. Our first day we were on our own--as we were usually traveling. Firebird handled all of the inter-country travel arrangements and everything ran smoothly. We selected a half-day walking tour for each country our first full day and each tour guide was on time to meet us at our hotel and brought enthusiasm for and different perspectives on their city. Our second day in each country we opted for an out-of-town excursion. Our first two tours (Cotswolds & Oxford and Loch Ness & the Highlands) were with Rabbies. I can't say enough about them. They were friendly and fun and made the long drives enjoyable. I only wish we could have stayed longer in some of the stops--but as each day was already pretty long, I can understand why they kept to a tight schedule. Our last tour was to Blarney Castle with Paddywagon Tours. This was a big bus (the others were little buses) and we had a fantastic time with stops at Rock of Cashel and Blarney Castle. We had plenty of time to explore at each stop and didn't feel rushed. Our transfers to and from the airports and train stations were a godsend. They were on time or early (except once, and they not only contacted us directly to let us know they were running late, they also contacted the hotel). When our plane was delayed 3 hours, I panicked we would miss our transfer, but they were monitoring flights and made sure someone was there when we landed. There were a couple times our flights were delayed and I contacted Firebird each time. In both instances they confirmed our transfers would still be there. It was an easy and pleasant experience. One last thing--our hotels were spectacular and each included a breakfast that was far more than what we were expecting. Thank you Firebird for a trip we'll never forget!

  Wendy K — 2026-06-23

• The trip was wonderful the weather was beautiful and all our tour guides were great with a lot of information about Ireland if I could I would give them all a 10

  Martha German — 2025-05-11
• Exceptional UK and Ireland trip

  We booked at 20 day trip around the UK and Ireland for two with Firebird. This was our first trip with them. The trip was excellent! Everything was planned out for us; the hotels (4 and 5 stars), the drivers, the guides, the train and boat rides and several tours. We loved having the tour guides… they were very knowledgeable, helpful and friendly. Stand outs were Fabrizio, Fiona, Ian, Liam, Jer and Kieran. The drivers were wonderful as well, especially Graham. Joe was a great driver too. They were outstanding. Will miss them! The group was great as well. Was lovely to travel with them. We did private walking tours in several cities with tour guides as well. We can’t imagine doing the trip any other way. Each day was a mini-trip. We had 20 days of several trips and everything went well. Whenever we had questions, Firebird was a text away. They were very helpful. Our drivers and guides were all on time, even when our times changed by air travel. We saw and did so much on this trip. Hotels were all well located and lovely. We were able to find pubs and restaurants around us for our evenings. The tours themselves included Tower of London, Windsor Castle, city tours, tours of stand out places along the way to a new city, Cliffs of Moher, Belfast Castle grounds, too many to mention. This was a trip of a lifetime and we were blown away by the amount of planning they did for us. A huge thank you to Anna and the rest of the team.

  a f — 2024-10-05

• Fantastic!! Guides were amazing! We really enjoyed the road trips and guided tours around Republic of Ireland and Northern Ireland.

  Sally Markley — 2024-06-08
• Our Trip to the UK and Ireland

  This company had our trip planned out exactly as we had asked from beginning to end. The devil is in the details they say, and all the details were well taken care of. Our travel agent from Firebird, Polina, listened to us as we built a customized trip. She adjusted and readjusted things until everything in the itinerary was perfect! All of our tour guides, drivers, tours, etc were prompt and professional. The hotels were all spot on. We were so very happy with our trip! We had no complaints whatsoever!!!

  Kim Curry — 2023-06-16

• A definite 5 Scotland and Ireland were MAGICAL ! Upon arriving in Edinburgh our driver was there and waiting .The hotel was our favorite of them all ,absolutely stunning ,well located ,clean ,bed incredible,efficient and the breakfast was AMAZING. Staff were wonderful .our walking tour guide the next day was so personal ( can't remember name ) a master of his tour craft and a great walker .we can't say enough positive about him . On to Inverness to meet up with Michelle ,wonderful woman ,went way out her way to make our tour experience AMAZING .the next guide took us to lochness boat ride ( that was so so ) BUT he then proceeded to the highlands where we requested a great walk which he did .He was WONDERFUL TOO !! suggested a great restaurant in ft William. Have an idea rembering guides names but they ALL were ones we would rate 5 ttttttt

  Tacy Fleener — 2022-11-05

Review summary | Generated from verified reviews | Powered by Trustpilot

Customers consistently praise the excellent service, highlighting how the company removes stress from international travel by handling all arrangements, from hotels to transfers and tours. People frequently commend the knowledgeable and personable local guides who enhance their holidays with insightful information and a perfect balance of scheduled activities and free time. Reviewers also appreciate the well-chosen hotels, often in ideal locations, and the smooth planning process that allows for customization and flexibility.

What travelers mention most

• Service: Reviewers express high satisfaction with the service, consistently highlighting the excellent planning and support received, which made their trips special and stress-free. Customers praise the phenomenal communication, responsiveness of the staff, and the seamless arrangements for transfers, hotels, and tours, noting that everything went smoothly and without hitches. Many also appreciate the flexibility and customization options, with guides and drivers consistently being on time, professional, and knowledgeable, ensuring a top-notch experience. Despite a few minor issues like shortened stops or transfer mishaps, the company's quick response and problem-solving were well-received, leading many to recommend and plan future trips.
• Staff: Consumers find staff to be positive, with many reviewers highlighting the friendliness, knowledge, and helpfulness of tour guides and drivers throughout their journeys. Customers consistently praise the staff for being professional, punctual, and responsive, often going above and beyond to personalize trips and assist with issues like rescheduling or locating pharmacies. The support team and representatives involved in trip planning also receive high marks for their attentiveness, promptness, and ability to modify itineraries to meet individual needs. While most experiences were excellent, a few customers noted isolated instances of guides not meeting expectations or minor communication issues during planning.
• Holidays: Reviewers highlight positive aspects of holidays, with many describing their trips as amazing, wonderful, and exceeding expectations, creating memories that will last a lifetime. Customers consistently praise the well-planned and organized itineraries, which often include a good balance of guided tours and free time for exploration, making the vacation stress-free. Many consumers express their intent to rebook future trips, appreciating the ability to customize their itineraries and the overall smooth execution from planning to the actual travel.
• Location: Users describe positive interactions with location, with many reviewers appreciating the excellent and well-located hotels, often in prime city centers, making it easy to explore on their own after guided tours. Customers found the hotel choices to be consistently good, with some highlighting specific hotels like the London hotel or the Imperial Hotel in Cork as outstanding. However, some consumers mentioned minor issues such as not enough free time in certain cities like Lima or Tokyo, and a few hotels not being as centrally located as desired.
• User experience: Customers consistently note positive experiences with user experience, with many reporting that everything went smoothly and exceeded their expectations. Reviewers appreciated the flexibility to personalize their trips and the helpfulness of the app for navigation and support. They found the organization and execution of tours to be well-planned, making travel easier and saving time. However, some users suggested allowing extra time for guided tours and noted difficulties with the train system for older travelers.

• Anne W — August 2026Glad to see everything in Ireland but would have been better to stay in three cities

  It did get a little taxing to live out of our suitcases because of moving to the next city day after day. It would have better to stay in Dublin a few days then through Cashel onto Limerick a few days where day trips to Dingle and the Cliffs of Maher. Then into Galway a few days.

• Aprille Bell — July 2026UK trip

  With the exception of one day - everything aligned perfectly with the itinerary. Very easy to move around. The tour guides were incredibly knowledgeable. The hotels were super comfortable.

• Tabatha — July 2026Firebird did an amazing job on our Scotland Adventure

  Firebird did an amazing job on this trip. My family truly enjoyed our Scotland adventure. We will definitely work with you again… thinking Italy 2027!!!!

Why just dream about it?

Our specialists can transform your travel ideas into a personalized itinerary designed around your interests, pace, and preferences.

• Thomas Giulioni — June 2026Great hotels selection and locations.

  31 days from the UK throughout Italy - planning, organizing, adding the excursions, private tour guides and standing by for anything we needed all through our trip Firebird was exceptional!

• Wendy K — June 2026Best family vacation ever!

  I'm so glad I chose Firebird Tours for our family trip to the UK and Ireland. We had an amazing trip and a lot is due to the organization and communication with Firebird. Throughout the process, Firebird was quick to return my emails and customize the trip for the things we wanted to do. We did a 10-day trip with basically 3 days in each country: England, Scotland and Ireland. Our first day we were on our own--as we were usually traveling. Firebird handled all of the inter-country travel arrangements and everything ran smoothly. We selected a half-day walking tour for each country our first full day and each tour guide was on time to meet us at our hotel and brought enthusiasm for and different perspectives on their city. Our second day in each country we opted for an out-of-town excursion. Our first two tours (Cotswolds & Oxford and Loch Ness & the Highlands) were with Rabbies. I can't say enough about them. They were friendly and fun and made the long drives enjoyable. I only wish we could have stayed longer in some of the stops--but as each day was already pretty long, I can understand why they kept to a tight schedule. Our last tour was to Blarney Castle with Paddywagon Tours. This was a big bus (the others were little buses) and we had a fantastic time with stops at Rock of Cashel and Blarney Castle. We had plenty of time to explore at each stop and didn't feel rushed. Our transfers to and from the airports and train stations were a godsend. They were on time or early (except once, and they not only contacted us directly to let us know they were running late, they also contacted the hotel). When our plane was delayed 3 hours, I panicked we would miss our transfer, but they were monitoring flights and made sure someone was there when we landed. There were a couple times our flights were delayed and I contacted Firebird each time. In both instances they confirmed our transfers would still be there. It was an easy and pleasant experience. One last thing--our hotels were spectacular and each included a breakfast that was far more than what we were expecting. Thank you Firebird for a trip we'll never forget!

• salhawkdoc — June 2026The Best of Scotland and Ireland

  We had a wonderful experience overall in Scotland and Ireland. Great hotels and locations. Fabulous guides especially in Edinburgh (Tanja Rensch), and in Inverness (Bob from Caledonian Supreme Tour). They were so knowledgeable and great hosts which made the visit to these cities so interesting and unforgettable. The only quite upsetting experience was choosing the hotel Loch Leven Hotel & Distillery in Fort Williams, Scotland. We even called Firebird's customer service department immediately upon arrival to help us change to another hotel in a more centrally located area of the city to no avail, as we were completely isolated and nothing within walking distance. Our room was upstairs with no lift and with heavy luggage. The room was *old*, there was a terrible smell from the carpet, the bathroom was also dated, and the shower did not work properly. The only thing we enjoyed was the self-paid dinners. Even multiple guides were surprised that Firebird Tours put us in this hotel instead of the Garrison, which is newly remodeled and apparently the hotel of choice where they typically book their guests. Why were we put at the Loch Leven hotel then? Additionally, the pictures provided in their literature are not at all representative of the actual facility. This is why we did not give them five stars. We booked our reservations with Firebirds Tours in the USA.

A trusted name in premium travel experiences

We create memorable journeys with the quality, care, and recognition travelers look for.

Reviews from other destinations

From Europe to Asia — real reviews from travelers who've explored the world with Firebird Tours.

• Firebird Italy Tours Reviews — 4.8 (3,313 reviews)
• Firebird Japan Tours Reviews — 4.8 (887 reviews)
• Firebird Scandinavia Tours Reviews — 4.8 (2,010 reviews)
• Firebird Norway Tours Reviews — 4.9 (149 reviews)
• Firebird Ireland Tours Reviews — 4.9 (58 reviews)
• Firebird Scotland Tours Reviews — 4.8 (58 reviews)
• Firebird UK Tours Reviews — 4.8 (1,585 reviews)
• Firebird Spain Tours Reviews — 4.8 (644 reviews)
• Firebird Portugal Tours Reviews — 4.8 (634 reviews)
• Firebird Switzerland Tours Reviews — 4.8 (283 reviews)
• Firebird France Tours Reviews — 4.8 (416 reviews)

Travelers photos

Reviews from our travelers

• Heather Tully — August 2026

  Overall amazing.

• Helen Ramsey — August 2026

  Although we thought we were doing too much and would have liked a day or two to rest and do our own thing it was a wonderful trip and all of our guides and transport people were so amazing. We are glad we saw everything we saw. Firebird was also amazing and very responsive to all our questions and needs.

• Carol Prahl — August 2026

  Trip was great - especially the private car and tour of Oxford!

Ready to create your own story?

Join 12,000+ happy travelers. Tell us where you want to go and we'll take care of everything — from the first idea to the last hotel checkout.