Comparing to China and Japan, South Korea somehow seems even more exotic than its amazing neighbors. And when you think about it, it can be pretty challenging to put your finger on why it is so. There is something unique about the country: Korea's historical sights, vibrant cities, one-of-a-kind atmosphere, or delicious cuisine. Then again, maybe the reason is much more prosaic, as both China and Japan are on everyone's lips as great Asian travel destinations. While South Korea carefully keeps its secrets, revealing its wonders to the most passionate travelers and always having a couple of tricks up its sleeve to surprise you with, even if you've been to the remarkable country several times before.